Marketing Operation Strategy
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Marketing Operation Strategy

We suggest the overall operation and execution strategy of digital marketing, such as omni-channel, new technology business plan, eStore operation optimization, etc.

Why We Do

The area of digital marketing is gradually expanding and changing according to customer needs.

  • Expansion of digital marketing area
    Expansion of digital marketing area according to convergence of retail channels
    As consumption and distribution channels have been reorganized to focus online, digital marketing activities are performed both online and offline. Accordingly, marketing operation strategy is shifting from a company-centered independent channel operation to a customer- centered direction that creates synergy by linking experiences between channels.
  • Requiring sophisticated response
    Requiring sophisticated response to diversified customer needs.
    Various new technologies and platforms that can respond to customer’s complex purchasing decision process and diversified needs are emerging. Establishing a marketing strategy direction and securing new business opportunities and ecosystem by implementing segmented activities are emerging as an important growth engine of companies.
Services Provided

Marketing Operation Strategy Consulting

We suggest overall operation and execution strategies for digital marketing, including omni-channel, new technology business plan, and eStore operation optimization.

We suggest and execute digital marketing strategies that meet customer needs and technology changes.
Digital marketing is becoming more complex as customer purchasing behaviors and consumption trends change. S-Core suggests and executes advanced digital marketing operation strategies by organically combining customers’ online and offline marketing channels with its latest technologies.
Customer case

It was helpful for improving online and offline sales and managing inventory.

– A global electronic product manufacturing company

Challenges
Company A, a global electronic product manufacturer, had a retailer-oriented distribution structure due to the nature of industry. Company A wanted to expand D2C (Direct to Consumer) marketing and sales link through direct exchanges with consumers by breaking away from the distribution structure. In addition, as the electronic product market gradually expands online, and the main consumers of future, Generation Z, prefer the complex purchasing decision process in both online and offline, it became necessary to establish and execute new distribution channels and marketing strategies accordingly.

Services of S-Core
A To solve the problems faced by Company A, S-Core analyzed exact passion points and propensities through a survey of consumers’ purchasing behaviors and preferences. In addition, we elaborately designed omni-channel marketing strategies and customer experiences by identifying detailed needs for D2C marketing expansion goals and pain points for each channel. We established strategies so that consumers can easily enter the ecosystem of Company A and have a connected experience, both online and offline. We also implemented and operated strategies through communication with the person in charge of each organization.

  • 1. Establish an omnichannel strategy
    [Omnichannel Customer Journey Scenario Design]고객 Journey 시나리오 설계_소비자 접점별 개선요소 발굴, 매출성과 측정통한 온오프 채널 연계 구매유도 시나리오 고도화 Advancement of purchase inducement scenarios linked to on/off channels by discovering improvement factors for each consumer contact point and measuring sales performance
    Establishment of seamless omni-channel operation strategy based on 360˚ view
  • 2. Establish an
    IoT strategy
    [IoT Use Case Development by Customer Segment]세분군별 IoT Use Case_고객 Passion points 기반 유효 고객군 세분화 및 고객 Needs 기반 차별화된 Use case 도출하는 개념그림Segmentation of effective customer groups based on customer passion points and deduction of differentiated use cases based on customer needs
    Development of Quick-win possible Micro Use Case and message refinement based on deep-dive customer propensity identification
  • 3. Establish App Operation Strategy
    [Deduction of marketing insight based on analysis of global
    advanced companies]
    선진사 분석 기반 마케팅 Insight 도출을 위한 전략 지도 프로세스 그림Discovering specialized functions/services that are actually applicable within the app and defining functional requirements
    Optimize customer experience and secure digital competitiveness by strengthening app content and designing specialized functions

In addition, to strengthen D2C capabilities, we established IoT use cases by executing a thorough analysis of customer data and designed an app content enhancing function.

Company A was able to expect the following effects through the establishment and execution of omni-channel strategies.

Quantitative effect
– Marketing: Increased traffic by each touch point
– Online sales: Expanded online sales conversion based on offline connection
– Offline sales: Reduced offline inventory based on online connection

Qualitative effect
– Provided a connected customer experience through omni-channels.
– Secured potential customer data by expanding D2C sales.

Insight report

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