Consumer and Media Response Analysis
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Consumer and Media Response Analysis

We connect you to immediate responsive marketing through digital consumer lifestyle and behavioral response sensing.

Why We Do

It is important to understand and respond to changes in consumer behavior within digital channels in a timely manner.

  • Read changes in consumer behavior to identify more accurate needs.
    Read changes in consumer behavior to identify more accurate needs.
    Data intelligence allows us to take a closer look at consumers. During the process of making a purchase decision, consumers show various behaviors, such as searching for products, visiting the homepage, and sharing opinions. Analyzing these consumer behaviors and sensing changes to understand their perceptions and needs are emerging as important factors in enhancing business competitiveness.
  • Real-time monitoring and close response to customer needs
    Real-time monitoring and close response to customer needs
    As important as analyzing consumer behavior and obtaining meaningful insights is to respond to immediate timing. There are many cases in which consumer posts that have occurred over a certain period of time are collected and analyzed, and the brand crisis occurs due to missing the right response time. Therefore, it is important to respond promptly by selecting and analyzing in real time what should be noted among consumer reactions.
Services Provided

Digital Consumer Intelligence Consulting

We connect you to an immediate responsive marketing through digital consumer lifestyle and behavioral response sensing.

We recognize changes in consumer behavior in a timely manner and link them with immediate marketing response.
Digital marketing is no longer limited to online and mobile devices. S-Core presents and executes advanced digital marketing strategies by organically using all-round online and offline marketing channels and sophisticated technologies.
Service details
  • In-Moment Sensing
    실시간 이슈 센싱 : 자사 및 경쟁사, 미디어 및 소비자동향, 이슈감지
    1Real-time issue sensing
  • On-Time Analysis
    소비자인사이트도출: 분석테마선정, in-depth분석, 소비자인사이트 도출
    2Figure out data-based customer insight
  • Responsive Marketing
    브랜드 관여도 증대: 위기대응적극활용, 브랜드 Engagement강화
    3Customer insight response execution contents feed-in
Customer Case

By systematically analyzing consumer reactions to products, we were able to conduct effective marketing communication and help prevent the expansion of potential issues.

– A global electronic product manufacturing company

Challenges
Company A, a global electronic product manufacturer, launched a number of products annually and actively carried out marketing activities for each product using various media. Company A wanted to check consumer reactions in order to more efficiently execute its huge marketing budget and increase the purchase conversion rate. Because consumer research takes time to investigate the reaction and has the limitation of targeting a limited sample, company A wanted to find a way to immediately reflect the reaction of consumers by checking consumers’ reactions in real time.

Services of S-Core
S-Core analyzed consumer reactions by product based on social data. Before, during, and after product launch, we analyzed consumer comments, positives, and negatives in social channels to derive major interests and unmet needs of consumers by product. Based on this, we established an immediate marketing direction and carried out customer communication. In addition, through image analysis in social channels and lifestyle analysis of target consumers, we have more accurately identified consumer interests so that they can be referred to in planning future products.

  • 1. Discover Customer Experience Scenario
    [Develop scenario throughout CEJ stage]
    고객 경험 시나리오 발굴Discover scenario per pre/mot/post purchase stage to enhance CX and proceed customer verification progress
    Integrate DB and customer experience execution
    in accordance to scenario process and requirements
  • 2. Develop Customer Data Integrated View
    [Implement customer-perspective integrated data view]
    고객 관점 통합 정보 화면 구현Create DB that integrates dispersed customer info. In each channel, and define integrated-view functional requirements
    Integrate customer DB and implement dashboard
    based on proposals throughout stage
  • 3. Develop Personalized Contents & Offering
    [Customer data based personalized offering]
    고객 데이터 기반 맞춤형 오퍼링Develop customer value-tailored campaign and contents based on customer info monitoring
    Execute tailored marketing within channels throughout
    CEJ

Company A was able to expect the following effects through analysis of consumer reactions to a new product and experiences.

Quantitative effect
– Marketing: Improved marketing ROI and reduced cost
– Sales: Increased sales by improving marketing communication

Qualitative effect
– Prevented expansion of potential issues through immediate issue sensing
– Planned the next product that reflects consumer interest

Insight Report

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