Digital Service

Digital Service

Digital Marketing &
Marketing Operation Excellence Consulting

S-CORE COMPLETES REAL-TIME ANALYSIS AND EXECUTION STRATEGY


BASED ON DATA DRIVEN MARKETING TECHNOLOGY 이전 다음

Service Offering

HELP CLIENTS PIVOT FROM THINKING DIGITAL TO BEING DIGITAL THROUGH DEEP-DIVE 360° CUSTOMER ANALYSIS.
From the design of Omni-channel customer experience, analytics that transform big data into business insights, Go-To-Market strategy for the IoT products and services, shopper path optimization to customer touchpoints enhancement that includes customer service. S-Core offers a full range of digital transformation services for our clients

ENCOMPASS ALL MEASURABLE DATA AVAILABLE FOR THE CLIENT
Data Fundamentals
- Online : Adobe & Google Analytics etc.
- Digital / Social : Twitter, Facebook, YouTube, Instagram, Tumblr, Weibo, and major social network services by country
- E-Commerce : Leading global online platforms
- Customer touchpoint channel : Retail Stores, Call Center, etc.
  • Digital Marketing Consulting
    - Advanced Customer Insight : 360° Customer Data Analytics - Omni-Channel Consumer Journey : Customer Experience Design and Analysis - Sales Performance Maximization : Competitive Marketing Content/Promotion - Marketing Investment Optimization : Marketing Mix Modeling - Sales/Marketing Cockpit : Integrated Decision-Making Simulation Dashboard

    Marketing Operation Consulting
    - Retail Excellence : Retail Shopper Experience Optimization - Call Center / ePromoter Excellence : Customer Lock-In & Multi-touchpoints Maximization - IoT & New Technology : Business Concept Development & Go-to-Market Strategy
Offering more detail

Digital Marketing Consulting

  • Advanced Customer Insight 360° Customer Data Analytics
    DISCOVER WHO YOUR CUSTOMERS ARE AND WHAT THEY REALLY WANT WITH OUR INNOVATIVE DATA-DRIVEN ANALYSIS S-Core identifies customers that are truly meaningful to your business. From the up-to-date marketing technology of Data Management Platform (DMP) and its utilization in traditional CRM, to the latest digital marketing analysis, we synthesize and analyze the real-time data to discover the prospective customer segments and integrate to the micro and macro target marketing.
  • Omni-Channel Consumer Journey Customer Experience Design & Management
    CREATE AND ANALYZE ONLINE AND OFFLINE CUSTOMER EXPERIENCES SEAMLESSLY S-Core delivers Customer Experience Management to our clients based on insights derived from the consumer behavior analysis that encompasses online and offline channels. We explore and analyze both online and offline customer path and detailed customer journey to support the Omni-channel business. Subsequently, it is possible to commend insights to draw the most effective touchpoints for an efficient marketing.
  • Sales Performance Maximization Competitive Marketing Promotion Design & Execution
    DESIGN AND IMPLEMENT THE MARKETING CONTENT AND PROMOTION WITH PRECISION S-Core identifies consumer target segment and analyzes customer journey followed by planning and executing the optimized marketing content and promotions. These analyses allow to plot high conversion touchpoints that maximize marketing promotion effectiveness. Actionable items that take into account target segment’s distinct characteristics and competitive activities are also delivered to amplify the sales performance.
  • Marketing Investment Optimization Marketing Mix Modeling
    OPTIMIZE THE MARKETING EFFICIENCY BY GETTING THE BEST OUT OF MARKETING INVESTMENT S-Core is fully equipped with the leading-edge scientific statistical modeling. We measure and validate the Return on Investment (ROI) of the marketing and promotion activities. It provides a full spectrum of the business decision making guideline on where and how to invest client’s marketing budget in.
  • Sales/Marketing Cockpit Integrated Decision-Making Simulation Dashboard
    INSTITUTE THE MARKETING MOMENTUM DECISION-MAKING DASHBOARD S-Core collects and analyzes internally dispersed sales and marketing data within the company to provide an integrated decision-making dashboard. A prompt yet rational decision making is made available through our dashboard by running simulations on important sales/marketing momentums such as a new product launch and a peak season promotion.
  • Marketing Operation Excellence Consulting

    Retail Excellence Retail Shopper Experience Optimization
    TRANSFORM YOUR RETAIL STORE INTO AN EFFICIENT AND SHOPPER-FRIENDLY ONE Leveraged by various project experiences with the global leading company, S-Core provides the most effective end-to-end consulting service in the retail practice. In particular, it enables to present the unique online to offline (O2O) consumer shopping experience redesigning consumer touchpoints and improving shelving products through our in-store shopper path analysis. In the store operation perspective, we uncover the areas to improve efficiency by identifying the pain points.
  • Call Center / ePromoter Excellence Customer Lock-In & Multi-touchpoints Maximization
    ENHANCE THE CALL CENTER AGENTS AND ONLINE PROMOTERS S-Core opens a new paradigm in marketing touchpoint operations by turning call center agents and online promoter live-chat into new value creators. Breaking the stereotypes of being cost-centers, call center agents and online promoters are given innovative roles to assist in purchase decisions and drive sales from in-bound and out-bound customers.
  • IoT & New Technology Business Concept Development & Go-to-Market Strategy
    ESTABLISH THE GO-TO-MARKET DIRECTION & STRATEGY FOR THE INNOVATIVE INTERNET OF THINGS PRODUCTS S-Core identifies new business opportunities by taking multi-dimensional approaches for the IoT and innovative technologies. We define a core target market with a strategic look into the vertical market based on the global industry expert network. It outlines practical action plans such as target customer segment, competitive dynamics, business model development, and alliance strategy.
Contact Information Charlie Daeeuy Lee Managing Director / Team Leader / Marketing Strategy Team / S-Core Email: daeeuy.lee@samsung.com
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