Case study

Case study

Market Sensing
& Sales Forecast

We have established a Market Sensing System
to sense product
demand changes
based on
Big Data to forecast the Sell-Out
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Performance Results

Establish a System to early sense and act towards changes in the market demand

Market Sensing Logic Market Sensing Logic Market Sensing Logic
  • Market Sensing Logic Develop Big Data Based Sell-Out prediction model, and establish Market Sensing System
  • Preference Analysis Predict salesby vendors/products based on differentiating factor preferred by customers
  • Key Influencer Analysis Sales prediction by vendors/products based on influencers’ activities, types, and analysis of positive/negative opinions
Background
  • · Increasing Demand fluctuations of Finished Goods
    Manufacturers due to change.
  • · Increasing need to control the current supply format of being
    too dependent on the purchase demand from Manufacturers.
Strategy
  • · Identify demand influencing factors
    - Demand side, Supplier side, Technical and Regulatory
  • · Establish a Sell-out based forecasting model
    - Sell-out forecasting model based on Big Data
  • · Define and apply market sensing process
    - Define various analysis views and share results to related teams

The Result

Share the market sensing result (forecasting, exception and root-cause analysis) with related teams and act towards changes in the market demand

Demand Forecasting by Region/Month Demand Forecasting by Region/Month Demand Forecasting by Region/Month Demand Forecasting
by Region/Monthly
  • · Sales Forecasting based on the market
    fluctuation for each Region and Manufacturer
  • · Monthly Forecast
Differentiation of Forecasts based on Market Dynamics Differentiation of Forecasts based on Market Dynamics Differentiation of Forecasts based on Market Dynamics Differentiation of Forecasts
based on
Market Dynamics
  • · Market Data including competitors
    and considering product
    interest of End-User
  • · Data Differentiation based on the market
    environment
    of each region
Advanced Forecasting Methodology Advanced Forecasting Methodology Advanced Forecasting Methodology Advanced Forecasting
Methodology
  • · Application of various Statistical methods
    to improve
    the forecasting accuracy