Case study

Case study

Consumer & Marketing
Intelligence

We help global leading consumer electronics company
establish marketing strategies
based on consumers’
brand
attitude in multiple touch points and digital buzz
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Performance Results

We identify marketing opportunities and risk factors across the consumer decision journey and provide perspective to execute marketing strategies.

S-core 소비자 반응 감지 S-core 소비자 반응 감지 S-core 소비자 반응 감지
Consumer response(S-Core): Detect market change, Increase brand power , Discover new business opportunity , Respond to various issues
Background
  • · Growing importance in advanced analytics marketing based on
    brand touch points and mobile behavioral data
  • · Challenging company to manage the brand royalty
    and create competitive brand image
  • · Growing demand for metrics to measure marketing performance
    and improve marketing efficiency
Strategy
  • · Develop the brand analytics model and key metricsIdentify brand touch points and image factors
  • · Improve the market sensing capability combined with social dataProvide dashboard for consumer response at product launch, etc.
  • · Find integrated insights based on consumer behavior and brand perception

The Result

We provide clients with strategic direction and practical approaches derived from on-time data analysis.

On-time Sensing On-time Sensing On-time Sensing On-time Sensing Analyze marketing campaign effectiveness
by monitoring
on-time social buzz
and optimize marketing investment
Competitiveness Competitiveness Competitiveness Competitiveness Reinforce a consumer engagement
strategy across brand touch points
Actionable Actionable Actionable Actionable Find marketing opportunities by understanding
consumer demands
and assist clients
to execute marketing strategy effectively